Judea

Hello, I am a Singapore-based design strategist working across practice and policy, where I intersect graphic design epistemology with systems change. With this approach, I work with organisations to design visual reasoning tools that facilitate, organise, and generate new thought, giving form to the logics underlying their decision-making processes and power structures within. In making these legible, systems become transparent, common ground is forged, and new imaginaries can begin.
Over the past eight years, I have had the privilege to work with organisations across Singapore and London, bringing systems design into government, institutions and brands. Coming this fall, I will be pursuing an MSc in Cultural Economics in Rotterdam, investigating alternative value models for the creative sector (particularly in design). If my work resonates with you, let’s connect and collaborate!

INFO

Singapore
juuuuuuds@gmail.com
@hey__juds

PRACTICE

-> Policy and programme design
-> Strategy and systems mapping
-> Branding and graphic design

EXPERIENCE

2021–Present

DesignSingapore Council, Singapore
Senior Manager (Strategy)
Manager (Industry)
Assistant Manager (Industry)

2019 — 2021

The Merry Men Works, SingaporeLead Designer (Exhibitions)

2017 — 2021

Independent Designer-Researcher Brand Researcher, ByAlex (UK)
Brand Strategist, SkinLibrary (UK)
Design Researcher, Southwark Council (UK)
Design Manager, D&AD (UK)
Exhibition Designer, various shows (SG/UK)

2016

Interbrand, Singapore
Brand Design & Strategy

2015

Red Dot Design Museum, Singapore
Curation & Graphic Design

EDUCATION

2025

Royal College of Art

Executive EducationCurating Contemporary Art and Design

2016–2019

University of the Arts LondonLondon College of Communication
BA (Hons) Design Management and Cultures

2012–2015

Temasek Polytechnic

School of Design Diploma in Communication Design

SELECTED WORKS

2025–2026

Design 2035 Masterplan
Research and Strategy for DesignSingapore

2022–2024

Good Design Research
Programme Design for DesignSingapore

2022

Design Futures Forum
Assistant Curator to Paola Antonelli

2021

SINGAPO人
Exhibition Branding and Design for Singapore Chinese Cultural Centre

Full curriculum vitae available upon request.